Past Online Creative Projects

We want you to show us how music makes you think and feel


June-September 2020

The #AsYouSayIt project started in June 2020, when NW Live Arts asked the general public to send in words that evoke ‘place’ for them. NW Live Arts collated all the words submitted and transformed them into a Word Cloud. 

Word Art.png

Then in August 2020, an open call was held for composers, improvisers and musicians of all kinds to submit sound files as a creative musical response to one or more of the words in this word cloud. NW Live Arts then commissioned two artists to create a sound and text animation work. Neil Luck mixed the sound submissions and Toby Elwes created the animation using the words from the Word Cloud.

Sound contributions by: Olie Taylor, Zina Melekki, Jessica Jakeman, The Keeling Curve (Rhiannon Bedford and Will Frampton), Henrietta Hill, Alistair Zaldua, Hugh Schulte, Aryaman Natt.

Sound mix by Neil Luck
Animation by Toby Elwes

With thanks to everyone who submitted words and sound files for #AsYouSayIt

About the artists

Neil Luck



Neil Luck is a composer, performer, and director based in London. His music engages the physical and fallible nature of live performance in multimedia contexts, and attempts to frame the act of music making itself as something strange, useful, or spectacular in and of itself. 

Neil runs the performance group ARCO – a company that focuses on experimental approaches to music-theatre. 

Neil and ARCO have worked with a wide range of major arts institutions such as Tate Modern, Palais de Tokyo (Paris), Modern Art Oxford, Tokyo Wondersite (Japan), MATA Festival (New York), London Contemporary Music Festival, Aarhus European Capital of Culture 2017 Festival (Denmark), The BBC Proms, and BBC Radio 3; presenting touring music-theatre works, one off performances, concert music, radio broadcasts, videos, and site-specific works.

Toby Elwes

Founder of Piano Factory Films


Over the last decade, Toby has shot with a variety of aspiring directors and creatives. He garnered millions of views and MTV airtime by shooting several commercially successful music videos for artists such as Jakwob and Mr. Hudson.

His work spans narrative shorts screened at the BFI National Film Theatre in 2012, 2014 & 2017 to documentaries, experimental art films and animations. In 2016, his film Her won “Best Experimental Film” at Euroshorts Festival, and enjoyed national cinema screenings. Most recently, he’s found acclaim as an editor on ‘Reoccurring’, a complex project combining the work of crews in London, Rome and Mexico City.


Part of Music & Body 2019

The final product of the #AsYouSeeIt online creative project consists of Song of the Waterfall, by Tunde Jegede. This piece was performed by Tunde Jegede (kora), Sabina Rakcheyeva (violin) and Antonio Romero (percussion) in NW Live Arts’ Music & Body concert 2019. Participants of the #AsYouSeeIt project sent in images and videos inspired by listening to the piece, which NW Live Arts then compiled to create a new music video. You can watch Song of the Waterfall below.

Song of the Waterfall by Tunde Jegede

Performers: Tunde Jegede (kora), Sabrina Rakcheyeva (violin), Antonio Romero (percussion).

With thanks to everyone who submitted images and videos for the #AsYouSeeIt project.